Once you have ads running on your site, you’ll want to make sure you are getting the most of your AdSense program. Here are some additional tips to consider when you’re ready to boost your AdSense income:
- Run experiments: You can A/B test your ads through AdSense.
- Experiment with link and box colors: If your colors match your theme, consider changing them up to see if it impacts results.
- Enable placement targeting: This allows advertisers to choose where their ads appear.
- Set up custom channels: This gives you a better sense of what’s working and not working to generate income on your site.
Dealing With Competitors’ or Questionable Advertisements
If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site. The challenge of blocking URLs is two-fold.
- You don’t know what ads are running on your site until you see them there.
- Since you can’t click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right-click the link, select Copy Link Address, and paste it into a document or text editor (i.e., Notepad). The Google URL is long, but within it is the URL of the page the ad goes to. Copy that URL and paste it into your AdSense blocked ads account.
Other Programs Besides AdSense
There are many ad network programs similar to AdSense, such as Media.net and InfoLinks. Some might require a traffic threshold, so you need to wait until your website is established and getting regular traffic before being accepted.
Most have similar rules to Google, such as a limit to the number of the network’s ads per page (usually three), and termination for clicking your own ads. In most cases, you can run multiple ad networks on your site without violating terms of service, but you’ll want to read the rules of each network before doing it. Further, you want to avoid your site becoming so overwhelmed with ads that your readers can’t find the content.
Other Income Options Besides Ad Networks
Ad networks, especially AdSense, are great options because you can join as a new blogger or website owner, and they are easy to use. But they’re not the only ways to make money from your website. In fact, as your site traffic grows, other monetization options might be better. Here are some other money-making ideas you can use instead of, or along with, ad networks.
- Affiliate Marketing: Like ad networks, affiliate programs are usually free to join and easy to add to your website.
- Sell Your Own Product or Service: Creating your own product or service, as opposed to promoting someone else’s through affiliate marketing, can earn you significantly more money. This is especially true with information products or online courses that are inexpensive to create and sell. Other options include ebooks and freelance services.
- Coaching or Consulting: As an expert in your topic, you’re in a good position to help people beyond the information you provide on your website or blog. You can offer more in-depth help through coaching or consulting.
- Sponsors: When you have a good amount of traffic and influence over your audience, other companies will pay to sponsor your website. They can sponsor your entire site or a single page or post.
As you can see, there are many ways to earn income from a website or blog. But many require that you have significant traffic before you’ll make money. This is where AdSense is a good beginning monetization option. You don’t have to create anything, you can join the day you start your blog or website, it’s free, and it’s easy to add the ad code to your website.