Gamescom 2020 canceled due to a nationwide ban on events in Germany – probably doomed, as Germany limits large meetings in August
The event will be held in digital format.
Gamescom, an annual exhibition held in Cologne, Germany, will not take place this year due to a new nationwide ban on hosting events in the country (via Siliconera).
After the extension of the lock in Germany from April 19 to May 3, a new ban on events will last until August 31, 2020, which means that Gamescom 2020 will not be able to act as planned. Those who purchased tickets to the exhibition will be returned, but the event will be converted to a digital event. How this will work is not yet known, as organizers respond to government actions as they arise.
Last month, the organizers were confident, saying that “preparations for gamescom2020 continue as planned,” despite the pandemic. Now they realized that the circumstances have changed and will “follow the recommendations of the responsible authorities” in order to play a responsible role in the current crisis. Following the cancellation of GDC 2020 and E3 2020, several video game companies are planning to host digital display cases for their ads.
In fact, Microsoft will take this approach until 2021. “In light of the problems associated with COVID-19, Microsoft is closely monitoring the development of the global situation and re-evaluating the overall event strategy personally for the entire company,” said an internal email. “How Microsoft made the decision to transfer all external and internal events to the digital environment until July 2021.” This may mean that Microsoft will not appear on the E3 2021, and we can enter a new phase of PR in the industry.